WWDC26 through the OX2 lens

Apple's WWDC keynote was four days ago. The headlines went to the new Siri. The parts that matter for a small health lab are quieter.

Free intelligence

The Foundation Models framework now offers free access to Apple's models on Private Cloud Compute for developers under two million downloads, with image input and structured output. For an indie lab this is the single biggest economic shift in years: the marginal cost of an AI feature on iOS is heading toward zero.

For Itera specifically, meal photo analysis is the heart of the product and also the main per-user cost. A path where part of that inference runs on Apple silicon, on device or on PCC, changes what we can afford to give away in the free experience. We are evaluating it carefully rather than rushing: vision quality on real plates of food is the bar, and the bar is high.

Apple entered nutrition tracking, narrowly

iOS 27's Health app can now scan a nutrition label with the camera and log calories and macros. We flagged this exact move as a risk months ago, and now that it is real, the shape of it matters: Apple reads packaged-food labels. It does not read a plate of nasi goreng at a warung, does not reason about your week, does not notice that your energy dips follow your low-fiber days.

So the verdict from inside the lab: validation, not threat. Apple just taught hundreds of millions of people that pointing a camera at food is how tracking works, and left everything above basic label capture on the table. Depth is the moat: real meals, patterns over time, an instrument that learns you. That has been Itera's positioning all along, and the window to entrench it is between now and the iOS 27 launch this fall.

The plumbing mandate

SiriKit is formally deprecated. App Intents is now the only way Siri reaches into third-party apps, which makes it mandatory plumbing for every product we ship: log a meal by voice, start a run, check today's pattern, all without opening the app. The migration is now on the roadmap for both Itera and Runnie.

On the watch, Workout Buddy gained offline coaching with real-time pace and history-aware insights. That is pressure on Runnie's adaptive-coaching angle and also an integration surface. Both readings are true, and we plan for both.

The week's takeaway

Platform shifts of this size come once or twice a year. This one lowered our costs, validated our category, and handed us a required integration. A good fortnight to be small and fast.