ITERA
AI nutrition intelligence
that learns you
Photograph your meal. Itera reads calories, macros, and micros, then learns your patterns so the next insight is about you, not about food in general.
TODAY
What Itera does right now
Live on the App Store. iPhone-first. Two-week free trial, then $5.99/mo.
Photograph your meal
One photo. 38 nutrients back: calories, macros, fiber, every essential amino acid, omega-3 and omega-6, fats by type, micros down to caffeine. No barcodes, no database scroll, no manual entry.
It notices the pattern
The third low-protein breakfast in a week. The magnesium you have been missing. The day your fat-to-carb ratio flipped. Itera connects the dots and shows you the receipt.
It gets sharper every meal
Most trackers reset every day. Itera builds a model of you, not of food. Your portions, your foods, your patterns. The longer it runs, the less work you do.
WHY ITERA
Other trackers count. Itera knows.
MyFitnessPal is a database you query. Cal AI scans and forgets. Cronometer is precise but never personal.
Itera is the only tracker that builds a model of you. It learns your taste, your patterns, your gaps, and gets sharper every meal.
WHERE IT'S GOING
The plate is the start. The body is the destination.
Today Itera knows what's on your fork. Tomorrow it knows what your body does with it.
- 01
Bioavailability
Most apps tell you how much went in. Itera will tell you how much your body actually absorbed. Food matrix, antagonists, timing, gut state. The number on the plate is the start, not the answer.
- 02
Workouts in one place
Training is upstream of nutrition. The protein you need today depends on the lift you did this morning. Itera will hold both in one timeline. Macros move when training does.
- 03
Weekly physique capture
Same pose, same light, every week. A silhouette guide on the camera locks the frame. Twelve weeks later you have a comparison strip that is actually a comparison, not a guess.
- 04
Cravings as data
The 4pm chocolate is a signal. It tells a story about your morning meal, your sleep last night, your magnesium for the week. Itera will log the craving and read what is driving it.
- 05
Energy levels
Some foods carry you. Others tax you. Itera will learn yours specifically, by joining what you ate with how you felt for the next six hours. The list is not generic. It is yours.
- 06
Bloating and GI signals
The food made you uncomfortable. Itera will catch which one, not by survey, but by pattern across weeks. Wheat. Dairy. Late-night carbs. Whatever your gut is asking you to notice.
- 07
Eating out, solved
Restaurants are where every tracker breaks. Itera will read the menu, surface the options closest to your target, and log the one you pick with a portion estimate that fits real plates. No guilt. No math. No leaving early.